A great technology partner! The team has huge expertise, and their commitment shows at every step. Technical issues disappear in no time, and the whole collaboration runs completely smoothly. Highly recommended!
Marcin Jasiak
Owner, Summer Club
Communication strategy
A communication strategy that brings order to your brand’s message
We define what your brand says, how and where. A consistent message in every channel, from website to social media, that builds client trust.
Companies and startups that trusted us
- Planinvest.io
- Gruntster.eu
- Regenpol.pl
- Plazmetal.pl
- SoliderIT
- ErykPlumber.uk
- PaczkiMielec.pl
- SolariumIlawa.pl
- KameryMielec.pl
- OSPWolaMielecka.pl
- Altholz.com
- Meblokos.pl
- Gros-Group.com
- KozieFrykasy.com
Why a communication strategy
A message clients understand and remember
Key messages written down in one place
We define what the brand says about itself, its offer and its advantages, so every message is consistent and clear.
Brand tone and voice matched to your clients
We define how the brand speaks: formal or casual, witty or expert, and why exactly that way.
A clear role for every communication channel
Each channel gets its job: the website sells, social media builds relationships, and ads attract.
Content pillars and a content plan for months
We set the topics the brand will talk about regularly, and the rhythm of publishing them across channels.
Messaging tailored to client groups
We speak to new clients differently than to regular ones, and tailor the message to each group.
Rules the whole team can use
Guidelines with examples make it easier for anyone in your company to write posts, proposals and emails.
Communication across the entire customer journey
We plan the message from the first contact with the brand, through the purchase decision, to customer service.
Communication effectiveness metrics
We define how to check whether the message works: reach, engagement, inquiries and brand awareness.
We don’t impose a trendy style. We look for a way of speaking that fits your company, people and clients, and that you can stick to day to day.
We illustrate every rule with sample posts, headlines and replies, so your team knows right away how to apply the strategy in practice.
You talk to the people who actually work on your project. No middlemen, no broken telephone, and a reply the same day.
We can take over your social media, content writing and campaigns, making sure everything stays in line with the strategy.
Why ONEXO
A tailored message,
not a template
Four principles behind every communication strategy we create.
What’s included
Everything included in
a communication strategy
From analysis to ready-made guidelines, in one fixed quote.
Analysis and workshop
Current communication, target audience, goals and competitors’ messaging.
Key messages
Brand promise, arguments and answers to common client concerns.
Tone and style
Brand voice with examples: how we write, and how we don’t.
Channels
The role, formats and frequency of communication in each channel.
Content plan
Content pillars and a sample publishing calendar to get started.
Guidelines
A document for your team with rules, examples and a checklist.
Client testimonials
See what our clients say about us
The end result exceeded my expectations: the website is modern, clear, attractive and very intuitive for users. An added bonus is the excellent integration with Facebook and booking.com, which makes it much easier to stay in touch with customers and increases the visibility of the offer online. I recommend them to anyone who wants to present their business or services professionally online and effectively reach a wide audience of potential customers or, as in my case, guests. Complete professionalism and truly excellent workmanship.
Magda Czarnecka
Marina Apartamenty Iława
Working with onexo.pl is all substance, no fluff. They created a modern, elegant website for Meblokos that perfectly reflects the quality of our joinery services and finally shows off photos of our work properly. We wanted a professional, premium look, and the onexo team delivered 100%. Smooth communication, a great sense of aesthetics and a project completed without unnecessary delays. Definitely recommended!
Jacek Sokół
Owner, Meblokos
On behalf of the entire OSP Wola Mielecka unit, we sincerely thank the onexo.pl team for creating our new website. We’re very happy with the result: the website is clear and fully meets our needs. We greatly appreciate that the project was completed entirely free of charge, as selfless support for our local fire brigade. It’s a great help to us. We warmly recommend working with onexo!
OSP Wola Mielecka
Volunteer Fire Department
Tools
The tools we use
to plan communication
We prepare guidelines and sample content in Figma and the Adobe suite. Your team gets a clear document with ready-to-use templates for posts, graphics and messages.
Other services
Need
something more?
A communication strategy needs execution. We’ll run your social media and create content and campaigns that tell your brand’s story consistently in every channel.
- Landing pageOne page, one goal: an effective campaign and more leads
- Video productionEditing and preparing videos for publishing online
- Visual identityA logo, colors and typography that set you apart
- Company websiteA brand showcase that builds trust and generates inquiries
- Online storeEasy shopping, fast payments and simple order handling
- Web appA custom tool that automates your business processes
It’s a set of rules defining what the brand says, in what tone and in which channels, so the message is consistent and recognizable.
Usually 2 to 4 weeks: analysis, a workshop, preparing the guidelines and walking your team through them.
Yes. We define the role of each channel, including social media, along with content pillars and a sample publishing plan.
Anyone who writes on behalf of the company: the marketing team, sales, customer service and external contractors.
Yes. We can run your social media, write website and ad copy, and prepare materials in line with the guidelines.
A marketing strategy sets goals, channels and budget. A communication strategy answers what the brand says in those channels, and how.
FAQ
Frequently asked questions
Didn’t find your answer?
Tell us what you need, and we’ll get back to you and suggest the best solution.
Start your project today
that’s the end, so now…
Tell us
about your project.
We’ll help you define the scope, budget, schedule and next steps.