Ads campaign audit

An Ads campaign audit that recovers wasted budget

We review your Google Ads and Meta Ads campaigns and show where your budget is wasted with no results, and where it’s worth investing more.

What’s included

Companies and startups that trusted us

  • Planinvest.io
  • Gruntster.eu
  • Regenpol.pl
  • Plazmetal.pl
  • SoliderIT
  • ErykPlumber.uk
  • PaczkiMielec.pl
  • SolariumIlawa.pl
  • KameryMielec.pl
  • OSPWolaMielecka.pl
  • Altholz.com
  • Meblokos.pl
  • Gros-Group.com
  • KozieFrykasy.com

Why a campaign audit

Every złoty works toward results

  • Analysis of spend and acquisition cost

    We check what a customer really costs you and which campaigns spend budget with no results at all.

  • Review of targeting and audience selection

    We verify that your ads reach the right people, keywords and locations, not random ones.

  • Review of ads and creative assets

    We assess ad copy and graphics and point out which are worth improving, pausing or testing.

  • Conversion tracking and analytics check

    We check that conversions are tracked correctly, because without that, no optimization makes sense.

  • Review of account and campaign structure

    We organize campaigns, ad groups and exclusions so the account is clear and easy to manage.

  • Checking the pages your traffic lands on

    We assess whether the landing page turns clicks into inquiries, or whether you lose customers after the click.

  • Identifying budget savings

    We show which spend to cut and where to move your budget to get better results.

  • Optimization plan ranked by priority

    You get a list of changes ranked by impact on results, ready to implement right away.

An ONEXO designer working on a project

A cheap click means nothing if it doesn’t bring customers. We assess campaigns through inquiries, sales and acquisition cost.

ONEXO team project meeting

We review both channels at once, so you see which one really drives results and how to split your budget between them.

The ONEXO team at their laptops

We base every recommendation on numbers from analytics, Search Console and ad platforms, not on hunches. You always know why we change something.

ONEXO team workshop

You can make the changes yourself or leave them to us. We can also take over running your campaigns going forward.

Why ONEXO

A tailored audit,
not an automated one

Four principles we follow when reviewing campaigns.

What’s included

Everything we check
in a campaign audit

A review of your ad accounts wrapped up with an optimization plan.

  • Account structure

    Campaigns, ad groups, keywords, exclusions and settings.

  • Targeting

    Audiences, locations, ad schedule and matching keywords to intent.

  • Ads

    Copy, graphics and video, checked for effectiveness and fit with your offer.

  • Conversion tracking

    Tags, events, GA4 integration and correct attribution of results.

  • Budget and bids

    Budget allocation, bidding strategies and customer acquisition cost.

  • Optimization plan

    A prioritized list of changes and a meeting to go through the results.

Client testimonials

See what our clients say about us

  • Marcin Jasiak, Owner, Summer ClubSummer Club

    A great technology partner! The team has huge expertise, and their commitment shows at every step. Technical issues disappear in no time, and the whole collaboration runs completely smoothly. Highly recommended!

    Marcin Jasiak

    Owner, Summer Club

  • Marina Apartamenty Iława

    The end result exceeded my expectations: the website is modern, clear, attractive and very intuitive for users. An added bonus is the excellent integration with Facebook and booking.com, which makes it much easier to stay in touch with customers and increases the visibility of the offer online. I recommend them to anyone who wants to present their business or services professionally online and effectively reach a wide audience of potential customers or, as in my case, guests. Complete professionalism and truly excellent workmanship.

    Magda Czarnecka

    Marina Apartamenty Iława

  • Meblokos

    Working with onexo.pl is all substance, no fluff. They created a modern, elegant website for Meblokos that perfectly reflects the quality of our joinery services and finally shows off photos of our work properly. We wanted a professional, premium look, and the onexo team delivered 100%. Smooth communication, a great sense of aesthetics and a project completed without unnecessary delays. Definitely recommended!

    Jacek Sokół

    Owner, Meblokos

  • On behalf of the entire OSP Wola Mielecka unit, we sincerely thank the onexo.pl team for creating our new website. We’re very happy with the result: the website is clear and fully meets our needs. We greatly appreciate that the project was completed entirely free of charge, as selfless support for our local fire brigade. It’s a great help to us. We warmly recommend working with onexo!

    OSP Wola Mielecka

    Volunteer Fire Department

Tools

The tools where
we review campaigns

We work directly in ad platforms and analytics. We combine data from Google Ads, Meta Ads and GA4 to see the customer’s full path from click to purchase.

  • Google Ads
  • Meta Ads
  • Google Analytics
  • Google Tag Manager

Other services

Need
something more?

After the audit comes time for results. We can take over running your campaigns, prepare a landing page and set up remarketing that closes the sale.

Google Ads campaigns (Search, Display, Performance Max, YouTube) and Meta Ads campaigns on Facebook and Instagram.

Read-only access to your ad accounts and Google Analytics. We make no changes without your consent.

Usually 5 to 10 business days, depending on the number of accounts, campaigns and data history.

Yes. With a small budget, every wasted złoty hurts more, and even a few fixes can noticeably lower your customer acquisition cost.

Yes. After the audit, we can implement the changes and take over ongoing management of your Google Ads and Meta Ads campaigns.

A report with an assessment of your accounts, a list of problems and a prioritized optimization plan, plus a meeting where we go through the results.

FAQ

Frequently asked questions

Adrian Sokół, ONEXOWiktor Matyaszek, ONEXOMaciej Jasiewicz, ONEXOJulian Zieliński, ONEXO

Didn’t find your answer?

Tell us what you need, and we’ll get back to you and suggest the best solution.

Start your project today

that’s the end, so now…

Tell us
about your project.

We’ll help you define the scope, budget, schedule and next steps.